Monday, October 10, 2011

NEWS: The Bridge Direct Acquires The Hobbit License

The Bridge Direct Inc - the company behind, among other things, Zhu Zhu pets - has been selected by Warner Brothers to produce the official toy line for the upcoming adaptations of Tolkien's classic, The Hobbit: An Unexpected Journey and The Hobbit: There And Back Again.

As reported by, the company is set to produce numerous toy lines to tie-in with the release of the first movie on December 14th, 2012. As well as ''Basic Action Figures, Adventure Packs, Beast Packs and highly detailed Collector Figures,'' The Bridge also plans to release role-play toys in the form of Dwarven Axes, an Orcrist replica and - perhaps coolest of all - a light-up Sting sword.

We'll bring you details when we have them but in the meantime, you can learn more about Bridge Direct at their official site.


  1. I HAVE a light-up Sting sword, and an Orcish crossbow.

  2. Nice.

    I also predict that beards will be next year's must-have fashion statement.


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