Thursday, May 24, 2012

NEWS: GI Joe: Retaliation Pushed Back to 2013

Paramount has announced that GI Joe: Retaliation's release has been pushed back to 2013.

Deadline broke the news yesterday that Hasbro's latest toy-to-big-screen adaptation was to be given a 3D conversion, a process that will result in the movie not hitting next month but instead in March 2013 - nine months later than originally scheduled. According to Deadline's source the studio believes that converting the movie into a 3D experience will increase its box office revenues overseas.

Hasbro later issued the following statement:

PAWTUCKET, R.I., May 23, 2012 (BUSINESS WIRE) -- Hasbro, Inc, and Paramount Pictures, announced today that G.I. JOE: RETALIATION will now be released in 3D. The film, originally slated for release in June 2012, is scheduled to be released March 29, 2013.

"It is increasingly evident that 3D resonates with movie-goers globally and together with Paramount, we made the decision to bring fans an even more immersive entertainment experience," said Brian Goldner, Hasbro's President and CEO.

"In 2012, we continue to have several strong motion picture and television entertainment backed properties that are selling well at retail and our entertainment strategy remains strong and on-track," Goldner said. "Through our own Hasbro Studios for television and in partnership with several movie studios including Paramount, Universal, Sony and Relativity, we are creating entertainment experiences around many of our highly popular iconic brands. For the full year 2012, we continue to believe, absent the impact of foreign exchange, we will again grow revenues and earnings per share."

Quite where this leaves the GI Joe: Retaliation line of toys, which was scheduled to officially be released this coming Monday, is anybody's guess.


  1. Boo and Hiss i say to this. I don't want to watch this movie in 3D and now am so bummed i have to wait almost a year for this movie which sucks.

    1. To be honest, I don't buy the 3D conversion story. I think it's tested badly and with Battleship doing so badly at the box office the movie has been pushed back to avoid 2 stinkers in a row.


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