Tuesday, January 8, 2013

NEWS: Hasbro Cancels Star Wars Droid Factory Line

Hasbro has announced the cancellation of the proposed 2013 Star Wars Droid Factory toy line.

Star Wars fans,

The Droid Factory line which was slated for spring 2013 has been cancelled. We were very excited about this line at its inception and wanted to give fans an early sneak peek when we unveiled it at Star Wars Celebration this past summer. Unfortunately since then, through the course of development, we realized that the price would have to be increased and we felt that the value we were adding with the droid parts was no longer substantiated.

As a result, we have decided to rework our 3.75” figure program to create a line that is on-par with the quality and pricing of the Vintage Collection. Many of the figures intended for the Droid Factory will become available in this new line in the fall. We’ll be able to share more news on this at Toy Fair.

We also recognize that there were many hard-to-find Vintage Collection figures in 2012. So, as we shared last December, we will re-release many of these figures this spring before the Vintage Collection goes on hiatus, making way for some of the most exciting new initiatives for SW collectors in years.

Thank you for your continued support and enthusiasm. 

The Hasbro Star Wars Team

As somebody who owned the original Droid Factory play set, I'm disappointed to hear Hasbro canning what sounded like a pretty interesting concept but I'm also somewhat confused by their comments regarding the Vintage Line - a range of toys I was considering branching into collecting - and their upcoming ''hiatus.'' Do any collectors of Star Wars toys want to fill me in on what Hasbro has planned before I start collecting yet another soon-to-be-discontinued line?

Thanks to Action Figure Insider for the original spot

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